Innocean Worldwide Europe Official Statement

Innocean Europe deeply regrets any offence or distress that the posting of the viral may have caused.

The intention of the viral was to employ hyperbole to dramatise a product advantage, culminating in a positive outcome. Clearly, we were mistaken, and sincerely apologise.

As a company that espouses strong family values, Innocean would never intentionally set out to cause distress.

The video has been removed from all channels. It will not appear again.